50 Natives : Mississippi : Callicarpa americana (Beautyberry) | PITH + VIGOR

Rochelle Greayer

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Hey There! I’m Rochelle Greayer. I’m a garden designer on TV and IRL. I’m also an author and entrepreneur who thinks she can save the world by teaching everyone a little something about landscape design.






50 Natives : Mississippi : Callicarpa americana (Beautyberry)

I love Callicarpa– I first discovered it used in a wreath that I bought many years ago. The berries are so beautiful, I thought they were fake until I discovered the real plant. The wreath disintegrated after a couple seasons, and I would love to find another. Let me know if you know of one.

Wikipedia describes Callicarpa americana:

American beautyberry or Callicarpa americana has been found to be a natural insect repellent. Four chemicals have been isolated that appear to be the active ingredients; borneol,[1] callicarpenal, intermedeol, and spathulenol. It has found to be repellant to the mosquitoes which carry yellow fever and malaria, as well as the tick which carries Lyme disease. The discovery and use of callicarpenal has been patented by the United States Department of Agriculture Agriculture Research Service.[2] It has also been used to produce wine.

Callicarpa americana - native beautiberry - an excellent plant for the garden
1. beautymoth.jpg, 2. Callicarpa americana, 3. american beautyberry, 4. Purple Beautyberry, 5. Untitled, 6. Callicarpa americana, 7. Callicarpa americana – Beautyberry, 8. Callicarpa americana, 9. Callicarpa Americana – American Beautyberry
Callicarpa is such a favorite that I used it as the basis for Greayer Design Associates latest print advertisement. Check it out and let me know what you think.
Greayer Design Associates Fall 2008 Advertisement

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  1. Denna says:

    This is great info to know.

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