Have you ever heard of term Jump the Shark? (wikipedia defines: something (usually a tv show) has broadened beyond television – indicating the moment in its evolution when a brand, design, or creative effort moves beyond the essential qualities that initially defined its success, beyond relevance or recovery – in a moment characterized by absurdity.)
I thought of that this morning when I saw this video. Do you think that it is possible for horticultural trends to ‘jump the shark‘?
This makes me think so. I really hate when something (like in this case the popularity of succulents) goes to a point of stupidity. Here, they are being used in a promo video that has nothing to do with plants, their usefulness, their ease of growing, their appropriateness to a site, or really anything even related to gardens or horticulture.
I think the succulent craze may have jumped the shark with this one. What do you think? Has the succulent craze hit its crescendo yet? Can horti trends (or even design trends in general) jump the shark? I am curious what you think?
In the mean time, lets take a moment of silence for the little plants that are surely all dead now after what was certainly a long photo shoot to create this irrelevant little video. Don’t get me wrong, I am not some sort of PETA-ish plant protector, plants die, it happens all the time. Flower shows are hard on plants, TV and other demonstrative activities can kill delicate ecosystems and visiting gardens can alter the environment permanently and irrevocably. But these have a point, education, health, fresh air, design, teaching, inspiring, etc. etc…..
Here though, these little plants are being used as objects that in no way relate to the brand and their use accomplishes nothing…..except that they are trendy. I just don’t get it.
Est (the brand) – is a new online shelter magazine from Australia — and even though I am (probably) overly grumpy this morning about this little video, the magazine very much worth perusing. (online here)